BRANDS

MILWAUKEE TOOL, DOWNLOAD PROGRAM: HEAVY DUTY SWEEPSTAKES

Banshee Music provided the soundtrack to Milwaukee Tool's Heavy Duty Sweepstakes that promoted thier sponsorship of UFC champion Cain Velasquez. Banshee's hard-hitting anthem "Take You Down" sets the tone of the sweepstakes microsite, and consumers are allowed to download the song after signing up. Milwaukee Tool anticipates over 40,000 visitors to the site during the promotional period.

JOHNSONVILLE, ON-PACK MUSIC GIVEAWAYS

Packers fans got more than great food for their tailgates this season when they purchased Johnsonville Bratwursts. Banshee teamed up with The Green Bay Packers, Johnsonville, and Roundy's Supermarkets to offer exclusive music downloads on specially marked packs of Johnsonville products. The program results in a sales lift of 27%! With over 40% of consumers also opting in to the Johnsonville Enthusiast Club, earning them a bonus song download.

Lowe's, Jimmie Jam

Banshee Music provided the music for the live, made for TV show, “Jimmie Jam” on SPEED Channel. Lowe’s, NASCAR driver Jimmie Johnson, and the USO came together for this special event to help raise money for the Lowe’s USO Family Fund.

Kohl’s, “Token RMX – Live Source” Promotional Advertising Campaign for Lauren Conrad

A song from Banshee’s Live Source catalog was featured in a Kohl’s promotional video.

Bank of America, Download Program: Super Bowl

Banshee produced two “Big Game” songs for the Bank of America, which were distributed in Miami the week leading up to the Super Bowl.

Party City, “Party Go On” National Radio and Television Advertising Campaign

Party City, the nation’s leader in the party goods industry, is using Banshee Music’s “Party Go On” (performed by Dot Dot Dot) in their TV and radio ads in 2010.

AXE, “The Beautiful Game”/ “Hair Care Cinema”

Banshee Music provided all of the music used in AXE Shower Gel’s online video game contest, “The Beautiful Game,” as well as the accompanying website, Facebook and iPhone applications.

Banshee helped Axe add a little attitude to their pre-movie promotion.

MillerCoors, Download Program: Dallas Cowboys

Miller Lite distributed two Banshee-produced Dallas Cowboys songs—a country song from popular Texas artist Cowboy Troy and rock track from Los Lonely Boys.

JEEP, Winter X Games Custom Song and Download Program

As presenting sponsor of the X Games, Jeep partnered with Banshee Music to develop and produce a custom song that drove sweepstakes entries with a free music download.